đź’˛ Alex Hormozi’s $100M Money Models: How He Sold 3.6M Copies & Made $105M

Jamie Henry Brown Holding 100 Million Dollar Money Models Book.

When entrepreneurs dream of writing a book, most imagine hitting bestseller lists or selling a few thousand copies.

Alex Hormozi had bigger plans.

With the release of his latest book, $100M Money Models, Hormozi didn’t just write a book—he created a record-breaking launch that shook the publishing industry and proved what’s possible when business meets marketing mastery.

$100M Money Models Launch Numbers

Here’s what went down:

  • đź“š 3,632,525 copies sold

  • đź’° $105.5 million in revenue

  • 🏆 Beat $100M launch goal

    • Leaderboard graphic showing the sales performance of Alex Hormozi’s book $100M Money Models. The book sold 3,632,525 copies and achieved $105.5M in revenue, ranking #1. It surpassed the $100M revenue goal and outsold major titles including Harry Potter and the Goblet of Fire (3M copies), Harry Potter and the Cursed Child (2M copies), and Spare by Prince Harry (1.43M copies).

Hormozi’s book sales didn’t just break records in the business category—they even surpassed major publishing giants:

  • Harry Potter and the Goblet of Fire (~3M copies) – Beaten

  • Harry Potter and the Cursed Child (>2M copies) – Beaten

  • Spare by Prince Harry (1.43M copies) – Beaten

For context: it’s almost unheard of for a business book to outsell mainstream cultural phenomena like Harry Potter.

Why Alex Hormozi’s Launch Was Different

Most authors sell books for $10–$20 and hope to make their money from speaking gigs later.

Alex Hormozi flipped that model.

His average order value (AOV) was $717.

That means he didn’t just sell a book—he sold offers. Customers were able to buy bundles, upgrades, and premium packages tied to the book, making it more of a business ecosystem than a simple paperback.

Marketing Lessons from $100M Money Models

  1. Build an Audience First
    Hormozi spent years giving away free value on YouTube, TikTok, podcasts, and newsletters. When the book dropped, people were already waiting to buy.

  2. Create Irresistible Offers
    The book was the entry point, but the upsells and bundles multiplied the customer value.

  3. Leverage Scarcity & Urgency
    Setting a public $100M goal turned the launch into a worldwide event. Fans wanted to help him cross the finish line.

  4. Position the Book as a Movement
    $100M Money Models wasn’t just “another business book.” It was branded as a roadmap to wealth creation for anyone willing to study the models.

Key Takeaways for Entrepreneurs

Even if you’re not Alex Hormozi, the lessons apply to any business:

  • Stop selling single products—start selling offers.

  • Focus on average order value instead of just sales volume.

  • Give away free content to build trust long before a launch.

  • Set bold goals that capture attention.

TLDR:

Alex Hormozi’s $100M Money Models is more than a bestselling book—it’s a case study in how to launch products at scale.

If you’re building a business, study this launch closely. It shows the power of:

  • audience building,

  • value stacking, and

  • bold execution.

Hormozi didn’t just write a book. He made publishing history. 🚀


Got it — thanks for clarifying! Since the image shows the launch stats for Alex Hormozi’s latest book, 100 Million Dollar Money Models, here’s an updated alt text tailored to that context: Alt Text: Launch statistics dashboard for Alex Hormozi’s book 100 Million Dollar Money Models. It shows: Launch Revenue: $105.56 million Launch Orders: 128,625 Ascension Rate: 5.4% Customers: 117,804 Average Order Value (AOV): $717 Bundles: 7,834 Singles: 144,312

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